Journal

Why Gen Z and Millennials Prefer Silver in 2025 Jewellery preferences are changing fast—especially among younger buyers. Gen Z and millennials are redefining the jewellery market with their fresh choices and modern values. One of the biggest shifts? They are...

Why Jewellery Trends in India Are Evolving in 2025 Jewellery has always played a special role in Indian culture. In 2025, people want jewellery that feels personal, stylish, and meaningful. This is why jewellery trends in India are focusing more on silver, minimalism,...